about von baer

Von Baer Mission:

Our goal when we created Von Baer in 2015 was the same as it is today: to add class and inspiration to people’s lives through premium leather accessories that can be personalized.

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How it started: I couldn’t find a laptop bag I’d want to use myself.

My name is Albert Varkki. I am the co-founder of Von Baer. The company was established in Tallinn, Estonia – the capital of a small and charming Northern European country.

In 2014 I wanted to buy a unique and high-quality leather laptop bag for myself. After an extensive search I couldn’t find anything that I liked. On top of that, the luxury bags I did like seemed to be unreasonably overpriced. And thus, I knew I had to create it myself – a high-quality leather laptop bag that would suit my aspirations and requirements.

I purchased the finest materials, sought out help from skillful leather craftsmen and within six months, I was holding in my hands a meticulously crafted Von Baer laptop bag I could proudly carry myself. To make it even more unique I personalized it by engraving my name on it.

Friends and acquaintances praised the bag, and many wanted one for themselves. And that’s how the story of Von Baer began.

OUR MATERIALS & CRAFTSMANSHIP

Through partnering with manufacturers who produce not only the finest certified Italian leather but also other materials in a sustainable way, we’re able to create something more than just luxury leather accessories. We’re able to build a brand that stands for what we ourselves look for in premium products: class, practicality, and sustainability.

By leaving out any middlemen, we’re able to work directly with craftsmen whose skills are second to none. All of our products are expertly made in Florence, Italy by vastly experienced craftsmen in family-owned studios. This way we ensure that each and every product that you, our customer, receive has been meticulously made with the highest attention to detail.

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SUSTAINABLE LONG-TERM GROWTH

Von Baer is entirely self-funded by its founders Albert Varkki and Igor Syunin. As a result, we’re able to make independent decisions and prioritize a quality long-term approach to our business. We pour all our resources, as well as heart and soul, into developing truly outstanding and classy products in a sustainable way.

PRICING

We believe in honest pricing. You can rest assured that in a month’s time, you will not find a recently purchased item from us on sale at a huge discount as it often happens elsewhere. We respect our customers and don’t try to trick them by offering discounts. We don’t overprice our products to later discount them to make the customer think they are getting a great deal.

We believe that discounts usually mean two things:
1) The item was overpriced in the first place
2) The item is faulty, and the seller is trying to get rid of it

By avoiding middlemen like wholesalers, retailers, and agents with their excessive markups, we are able to sell directly to our customers and offer the best value for money, while maintaining a close relationship with them.

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QUARTIER DE ROTERMANN

Dark and industrial yet ever so elegant – Rotermann Quarter in the Estonian capital Tallinn is certainly befitting of its name. The perfect place for our office and shop.

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